I first met Amaia de Lecea when I lived in New York, she was visiting from Barcelona with the design team from Massimo Dutti (Inditex,) besides fashion we found lots of common passions, among them- her husband, my high school platonic love.
But she was blonde and I was not!

My friend Amaia is not only beautiful inside out but is one of the Top window display artists in Spain, responsible for all those still life mise en scenes created for the first Massimo Dutti windows…and Diesel, Guess, Mango, Castañer Lottusse, and Brownie… and the list goes on.

amaia m de lecea and esther levy
I know, she looks toned down in this image together, she’s missing the colorful Peruvian hat and funky coat she wore when she arrived to this friendly interview.

Amaia reinvents herself 101 times a day, the most theatrical, chameleonic woman I ever met and that makes her as exciting as her windows!.
Amaia reminds me of Frida Kahlo.

What about here?


or here?


Why Frida Kahlo?
I love everything about her except her eyebrows, (I guess they didn’t have plucks in Mexico back then.) I am not mad about her paintings either but her style, colors, prints, lifestyle, hairstyle I adore! …I got married in off white, but embroidered from head to toes!


Every corner of your home is like a still life photograph or painting
My home was designed just like my window displays, each area has its theatrical approach, my theatrical office, my theatrical room, there is a new york area too, but my main inspiration is Barcelona, its Mediterranean sea, its bright light, blend in with surfing details to make me feel like a beach girl all year long.

amaia m de lecea



Your favorite color?
Take a wild guess…
Green (green mixed with sky blue) and purple.


Images by Cristina Guell

Five stores that inspire you in Barcelona?

For color Fantastik a Frida Kahlo bazaar store in Joaquim Costa 62

Vintage? L´Arca de l´Avia, in Carrer dels Banys Nous, 20, without a doubt, they dressed some of the Titanic artists and the Woody Allen movie -Vicky Barcelona, their embroidered shawls ¨Mantones de Manila¨ are to die for!

Dressing up in period costumes and playing the roll at parties is my favorite pastime. I find real treasures in Epoca, in Carrer dels Almogàvers, 145 they rent the costumes they make for the famous opera house, el Liceo

Also the Gallery Angels Barcelona Calle Pintor Fortuny, 27,always offers an interesting new approach to art and design Room Service, Calle dels Àngels, 16, with Piet Hein Eek my favorite finishing designer both in the Raval area. Get on Emilio Alvarez’s, the owner’s guest list and enjoy the art/design openings, in both spaces, a great evening for wonderful instagram shots where contrasting streetstyles meet.

For more info www.amaiadelecea.com

Did you enjoy this article? Subscribe to our newsletter!